List of some Storytelling Methods and free Korean and German Vocabulary

Reference article (KOR), Reference article ( GER )

Storytelling is the art of telling a story that the audiences resonates with and spreads. Known storytelling techniques are applicable to global corporation marketing, distributed content, social media updates, website blog posts.

Types

The three act structure

This is the oldest and simplest storytelling technique.

Set the scene and introduce the cast ( characters )
Provide a confrontational scenario and create tension
Resolve the conflict

The five act structure

Present the important background details

Development : Introduce the story leading to the climax
Peak/Climax: : Create a plot twist by using the most interesting parts of the story
Resolution: The story building from the climax
Ending : End the story by resolving the problem in the climax

Before-After-Bridge

This is the most preferred storytelling and copy writing formular used by the author of the article.

Before : Describe a problem that the target audience can resonate with and that can be solved by your company
After : Imagine a world, where this problem does not exist and describe how such a world could be created using the services and products provided by your corporation.
Bridge : The method towards the solution

Problem – Agitate- Solve

This copy writing formular is structurally similar to the before-after-bridge technique.

Problem : Initially present the problem
Agitate: Rather than presenting the before and after, amplify the problem by using more emotional phrasing and wording
Solve: Finally resolve the conflict by offering your product or service

Simon Sinek’s Golden Circle

This method was popularised by the Simon Sinek and the related TED talk is available on Youtube

Always start with the WHY. Why does the corporation exist ? What inspires you ?
Address how your company can satisfy the WHY
Elaborate the specific steps taken by your corporation to answer the WHY

Dale Carnegie’s Magic Formula

Dale Carnegie created this formular after observing and analysing several leaders.

Gain the audiences attention by beginning with sharing a personal experience that complements the message you wish to convey
While stating that a change is needed, elaborate step by step the actions that you took.
Bring the story to a close by bridging the changes taken with the benefits gained.

Dave Liber’s V Formula

With 40 years experience as a columnist, Dave Liber shared, on a TED talk, the storytelling method that he uses in his own stories

Introduce the characters,narrate how the scenario got bad and pull the audience into the story by using emotions
Explain the journey of the lowest point of the story during its uninteresting parts
Conclude the story in the fun part of the story

Star – chain -hook

Star: The element of the story that draws the attention of the audience
Chain: The element that transforms that attention into desire
Hook: The element that allows people to satisfy that desire

Pixar award winning formula : Story spine

This formular was created by Kenn Adams

Introduce the characters of the story
Present their daily routines
Present the “plot twist” that shakes their ordinary daily life (routine )
Explain how these characters overcame this problem
Celebrate what was overcame

The hero’s adventure

The original hero’s journey formular comprises of 17 levels, however only 3 was addressed in the article.

The hero is contacted for a new adventure, gets some advice from his mentor and leaves for the journey
Although the hero encounters several difficulties, he completes the given mission
After returning back home, the hero uses his newly gained strength or fortune to help other people